We Make Shopping For Clothes As Effortless As Possible

Do you hate shopping for clothes?

I used to hate it too.

As a complete outsider to fashion I’d had enough of not knowing why other people looked great and I didn’t. That’s when I set out learn everything about men’s style and establish Daniel Johnson Personal Styling.

I think that to get you looking your best then your clothes should fit you perfectly, in colours that work for your individual complexion and all co-ordinated to suit your own day-to-day lifestyle.

I had to learn a lot to get this right for you and 7 years ago when the business started I didn’t imagine we would be quite so busy.


Styled more than 1,000 Men's Wardrobes

Handpicked over 12,000 Men's Garments that look amazing on our clients

Tailored over 7,000 Men's Garments to fit perfectly

That photo was 10 years ago. I learned the hard way at first, by making lots of mistakes, so now you don’t have to.

When I made my own dramatic transformation it took just 3 months, and I have carried on learning since.

Now I offer a perfectly unique service that makes finding and wearing the right clothes as simple as possible.

Shopping shouldn't be one of the most mentally exhausting things a man can do.

Let me explain.

If you want to eat a great meal then you know what ingredients you need, where to get them, how much they cost, then you just follow the recipe and you’ve got a great meal. If you don’t have the time or energy to cook then go to a great restaurant instead.

To have outstanding personal style you have to go clothes shopping. You’ll need the right amount of clothes in complimentary colours, fitted perfectly, from the right shops and at the right price. Just battle your way through the shops, avoid the sales assistants and find the time to do it.

Or would you rather we do it all for you?


Learn About the Personal Styling Service

We work with some great names in luxury menswear


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Convenience is KING

Daniel learned all about tailoring and how clothes should fit a man in the only place you should learn, training as a bespoke tailor on Savile Row. This means we can share our experience and over 300 years’ worth of sartorial knowledge with you when we alter your clothes to fit.

After spending quite some years in the luxury heart of Mayfair’s shopping streets, we have come to learn that your time is your most valued luxury. So that’s why we do as much as we can for you.

Once we get to know you, your shape, your size and the brands that work for you, we can simply shop for you, alter all of your clothes to fit and deliver them back to you at home, or wherever you’d like for that matter.

Learn About the Concierge Service

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