Privacy Policy

The Rules of Style Privacy Policy

As a visitor to our website we take the protection of your data very seriously and have taken the necessary steps towards upholding your privacy as an individual. Our website has been built in a way that means you can visit it without having to disclose personal information (any information that would make you personally identifiable either as an individual or a company) unless you should wish to register with us. We abide at all times by the rules set out by the Data Protection act 1998.

When you Visit our website:

The Information we collect

When you visit our website, our web server collects basic user information about you that includes your ISP's domain or IP address, the time you accessed our website and the pages of our website that you visit. We may also use cookies, which are small pieces of information that a website can store in a designated file on your computer. By gathering and remembering information about your preferences, the web application can tailor its operation to your needs, likes, and dislikes. Our web server is not able to determine your email address or aggregate information on what other pages on the Internet you have accessed or visited without submitting this information to us directly via registering or using our contact form. The information collected in this way can be used to identify you unless you modify your browser settings. The cookie does not store any credit/debit card information or password details.

How we use that information

We use the information to analyse our web traffic and to improve the general features and content of our website, we use the information gathered by cookies to do this. We may share some information about our web traffic with outside agencies, for example advertising agencies. They may require information about our website traffic and demographics in order for us to sell our advertising space.

When you Register on our website:

The Information we collect

We collect information about our customers via the site’s registration process, server logs, cookies, order forms and competitions and for us to process your order and to maintain security we need to know your name, email address, delivery address (if applicable), telephone number, date of birth and if a purchase is made we also collect credit/debit card number, security code and expiry date. We will not collect any information about you unless it is specifically and knowingly provided by you. The information we collect will be accurate and up to date.

How we use that information

Information collected by The Rules of Style is used for internal purposes only. The Rules of Style does not sell, exchange, or release your personal information (name, e-mail address, mailing address, etc.).

We do not share your information with any other third party or company outside of registration, billing (if applicable) and in some cases shipping purposes unless we have reason to believe that sharing such information is necessary to either contact, identify or bring legal action against someone who may be interfering with the property of The Rules of Style.

The Rules of Style may use the information that you provide to fulfil your request for a product, information, or other service, or respond to an email or other request, as well as to create and deliver to you our newsletters or surveys, communications containing product information, usage tips or promotions, help improve our website(s) or services, or customize visitors' experience at our website(s).

We may supply information, only when it is necessary, to valid and enforceable warrants or other legal processes that are requested by a law enforcement agency. 

Internet Security

It is important for you to protect against unauthorized access to your password and to your computer. Ensure that you log out when you finish using a shared computer.

In addition to the company's safeguards, your personal data is protected in the UK by the Data Protection Act (the “Act”). The Act requires us amongst other things to ensure that the data we hold about you should be processed lawfully and fairly. It should be accurate, relevant and not excessive. The information should, where necessary, be kept up to date and not retained for longer than is necessary. It should be kept securely to prevent unauthorized access by other people.

The Rules of Style takes the risk of internet fraud very seriously. With the volume of fraudulent credit card transactions increasing, The Rules of Style makes every effort to ensure all orders are thoroughly checked using the information already supplied. There is a possibility we may contact you to make additional security checks and we ask for your co-operation to enable us to complete them. Fraudulent transactions will not be tolerated by The Rules of Style and such transactions will be reported to the relevant authorities.


The Rules of Style contains links to sites. The Rules of Style is not responsible for the privacy policies and/or practices on other sites. When linking to another site a user should read the privacy policy stated on that site. Our privacy policy only governs information collected on The Rules of Style.


This policy may be changed at any time at The Rules of Style’s discretion. If we should update this policy, we will post the updates to this page on our Website.

If you have any questions or concerns regarding our privacy policy please direct them to