Terms & Conditions


Please review the following User Agreement carefully before using this web site. You should also read The Rules of Style Limited Privacy Policy.

This website is owned and operated by The Rules of Style Limited ("The Rules of Style"). These terms and conditions govern your use of this website ("Website") produced by The Rules of Style.

Please read these terms and conditions carefully. Since the Website is designed to provide a forum for the robust and free-flowing exchange of information, opinions and comments ("Discussion areas"), and an enjoyable and informative experience for all, The Rules of Style requires its users to abide by certain rules. Your use of the Website will constitute your agreement to comply with these terms and conditions.

The Rules of Style from reserves the right to amend these terms and conditions at any time without notice and at our discretion, amendments will be posted to this page. Continued use of the Website by you will constitute your acceptance of any changes or revisions to these terms and conditions. Your failure to follow the Website's rules, whether set out in these terms and conditions or posted at other locations on the Website, may result in termination of your access to the Website, without notice.

Site Content and Copying

All material and content on the Website belongs to The Rules of Style or its licensors. You may retrieve and display content from the Website on a computer screen, print individual pages on paper (but not photocopy them) and store such pages in electronic form on disk (but not on any server or other storage device connected to a network) for your own personal, non-commercial use. You may not in any way make commercial or other unauthorised use, by publication, re-transmission, distribution, performance, caching or otherwise, of material obtained through the Website.

Intellectual property

All information, programming, design, concepts and advice contained within and/ or dispensed by this website remains at all times the intellectual property of the Rules of Style Ltd. Any unauthorised plagiarism, reproduction or representation of any of the intellectual property mentioned shall be held to be a breach of these terms and conditions and will be pursued in law. Any authorised reproduction, copying or representation of any of the intellectual property contained within shall be done only after gaining the express written authority of a director of the company.

Using the Website & Your Responsibilities

You agree to use the Website only for lawful purposes and you acknowledge that your failure to do so may subject you to civil and criminal liability. Other than connecting to The Rules of Style 's servers by using a Web browser, you may not attempt to gain access to The Rules of Style 's servers by any means, including, without limitation, by using administrator passwords or by masquerading as an administrator while using the Website or otherwise.

You are responsible for ensuring that any material you provide to the Website or post in a Discussion Area, including but not limited to text, photographs and sound, does not violate the copyright, trademark, trade secret or any other personal or proprietary rights of any third party. You agree not to disrupt, modify or interfere with the Website or its associated software, hardware and servers in any way, and you agree not to impede or interfere with others' use of the Website. You further agree not to alter or tamper with any information or materials on, or associated with, the Website. You acknowledge that The Rules of Style has not reviewed and does not endorse the content of all sites linked to from this Website and is not responsible for the content or actions of any other sites linked to from this Website. Linking to any other service or site from this Website is at your sole risk.


You acknowledge and agree that we have no responsibility for the information provided by websites to which you may visit via links on this Site ("Linked Sites"). Links to Linked Sites do not constitute an endorsement of, or an association with, such sites or the content, products, advertising or other materials presented on such sites. We have no control over these Linked Sites and do not edit or monitor them. You acknowledge and agree that we are not responsible or liable, directly or indirectly, for any damage, loss or cost caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on such Linked Sites. No website may be linked to this website or its pages without our prior written consent.


The Rules of Style does not necessarily endorse, support, sanction, encourage, verify or agree with the comments, opinions or statements posted by users anywhere in the Website. Any information or material placed online by users, including advice and opinions, is the view and responsibility of those users and does not necessarily represent the view of The Rules of Style. You may not authorise others to use the Website, and you are responsible for all of your own use of the Website. You agree not to use any obscene, indecent or offensive language, or to place on the Website any material that is false, defamatory, abusive, harassing or hateful. Further, you may not place on the Website any material that is encrypted, constitutes junk mail or unauthorised advertising, invades anyone's privacy, encourages conduct that would constitute a criminal offence or give rise to civil liability, or that otherwise violates any local, state, national or international law or regulation.


The Rules of Style reserves the right, but undertakes no duty, to review, edit, move or delete any material posted by users in the Discussion Areas or elsewhere on the Website, in its sole discretion and without notice. You will at all times indemnify us against any loss, damage or cost incurred by us arising out of your use of the Site, any of its services or any information accessible over or through the Site, including information obtained from linked sites, your submission or transmission of information or material on or through the Site or your violation of these Terms of Use or any other laws, regulations and rules. You will also indemnify against any claims that information or material which you have submitted to us is in violation of any law or in breach of any third party. The Rules of Style reserves the right to post additional terms and conditions that apply to specific parts of the Website. Such additional terms and conditions will be posted in the relevant parts of the Website, and will be clearly identified. Your use of the Website constitutes your agreement to comply with these additional terms and conditions.

No Warranties

You acknowledge that you are using the service at your own risk. The service is provided "as is," and to the extent permitted by applicable law, The Rules of Style, our officers, directors, employees, agents and assigns, expressly disclaim any and all warranties, express and implied, including but not limited to any warranties of accuracy, reliability, title, merchantability, non-infringement, fitness for a particular purpose or any other warranty, condition, guarantee or representation, whether oral, in writing or in electronic form, including but not limited to the accuracy or completeness of any information contained therein or provided by the service. The Rules of Style does not represent or warrant that access to the website will be uninterrupted or that there will be no failures, errors or omissions or loss of transmitted information, or that no viruses will be transmitted on the service. The Rules of Style shall not be liable to you or any third parties for any direct, indirect, special, consequential or punitive damages allegedly sustained arising out of your access to or inability to access the service, including for viruses alleged to have been obtained from the service, your use of or reliance on the service or any of the information or materials available on the service, regardless of the type of claim or the nature of the cause of action, even if advised of the possibility of such damages.

Personal data

You may at times be asked to provide us with personal data when using the site. You alone are responsible for the accuracy and content of any data submitted to the site. The way we collect and use personal information is detailed in our privacy policy.  We store data in a safe and secure environment as set out by the legislation of the Data Protection act 1998.

Entire agreement

These terms and conditions are the complete and entire agreement between the parties and supersede any prior terms, conditions or agreements, whether written or oral. If any of these terms and conditions are found to be invalid by any court having competent jurisdiction, the invalidity of that provision will not affect the validity of the remaining provisions of this Agreement, which shall remain in full force and effect. Failure of either party to exercise any right or remedy under this Agreement does not constitute a waiver of that right or remedy. These terms and conditions shall be governed by and construed in accordance with English law. You also agree, subject to the following clause, to submit to the exclusive jurisdiction of the English courts as regards any claim or matter arising under these terms and conditions. For the exclusive benefit of The Rules of Style, The Rules of Style shall retain the right to bring proceedings as to the substance of the matter in the courts of the country of your residence.

If you don't agree to the foregoing terms and conditions, please exit the Website now.


Terms & Conditions of Business

These Terms and Conditions apply to the Agreement between us pursuant to which we, The Rules of Style Ltd (“the Company”) agree to provide services, online consultation, information and recommendations to you (the “Client”) either directly or by introducing you to an affiliate or third party supplier. By requesting the Services on-line the Client will be deemed to have accepted these Terms and Conditions.

If you don't agree to the foregoing terms and conditions, please exit the Website now.

The Terms and conditions contain terminology you may not be familiar with, the following expressions shall have the following meanings:


Associates” Employees, subcontractors or agents acting for either the Company or a Third Party Supplier

Charges” The price (if any) for the level of Service selected by the Client as set out on the Company’s Website from time to time

Client” You, the person, firm, company or organisation requesting the Services

Company” The Rules of Style Ltd, Company Number 06895773, having its registered office at: Fenton Works, Thornton Terrace, King Cross, Halifax, HX1 3SG.

Contract” The Order for Services made by the Client by clicking the appropriate acceptance box on the [Company’s Website] and these Terms shall together constitute the Contract between the Company and Client

Style guide” A style guide report generated on-line pursuant to the responses given to the on-line style consultancy application to be completed by the Client

Services” All services or information provided by the Company to the Client as advertised on the Company’s Website requested by the Client on-line as set out more fully in these terms

Terms and Conditions” These terms herein

3. General Terms

3.1 The Company is in the business of providing the following services:

3.1.1 providing personalised Style guides for Clients’ involving Face shape advice, Body type styling advice and colour advice such Style guides being generated based on the inputs completed by the Client in the style application;

3.1.2 providing information and advice relating to the Services including style ideas and suggestions of garments/ looks to buy from retails; links and contacts to retailers and clothing brands.

4. Supply of Services and Company’s Responsibilities

4.1 The Company provides all information, the Services and recommendations on-line. The Client is invited to select one of currently 3 levels of service which results in 3 respective different levels of Report. Payment, if applicable, is made on-line at the time of ordering the Report. Clients are invited to subscribe to some services on the website, subscriptions will be billed at the agreed intervals upon making the first payment.

4.2 Upon completion of the Style Application the client is then prompted to produce their style guide where this will entitle the Client to the use an allocated user name and password which is requested from the client upon initialising the style consultancy application, in turn enabling the Client to enter their own personal area known as the “fitting room” page which shall contain the clients style guide and any other information relevant to that Client.

4.3 The Company shall provide all Services using all reasonable skill and care.

4.4 The Company reserves the right to refuse to provide any services or information which, in its reasonable opinion, it is inappropriate to provide.

4.5 The Company shall use its best endeavours to ensure that each Client’s fitting room page shall be secure and only accessible by the Client using its own username and password, but shall not be liable for any default in such security.

4.6 In the event of a lost or forgotten password and/ or user name, the Company shall take the relevant steps to provide the client with this information.

5. Client’s Responsibilities

5.1 The Client shall make any necessary payment on-line at the time of ordering the level of Services.

5.2 The Client acknowledges that the Company shall have no liability or responsibility whatsoever in respect of any payment made under the Client’s credit/ debit card facility or any other payment facility provided to the Company under authorisation of the Client.

5.3 It shall be the sole responsibility of the Client to maintain the security of their data, password and user name.

6. Liability

6.1 The Company shall not be liable for any costs, losses or damages allegedly suffered by the Client in any circumstances, including indirect loss.

6.2 In particular, notwithstanding the generality of 6.1 above, the Company shall not be liable for refund of fees paid or in any other way liable for the contents of the Style guide and there can be no damages flowing from any information provided to the Client.

6.3 In the event the Client requests or receives suggestions of items to purchase from particular retailers or outlets or general advice, garment suggestions or views on appearance and features, the Company specifically excludes all liability flowing from the provision of any such information and makes no guarantee as to the availability or suitability of such information. All information is given by way of personal suggestion and the Client fully accepts that this is the basis upon which Services are given.

7. Complaints

Any complaint about the way in which the Company has handled a Client’s request for Services or conducted itself should be addressed to a Director of the Company.

8. Cancellation

8.1 The Client may de-register and thereby cancel their connection with the Company either via on-line or by e-mail.

8.2 Cancellation of a subscription shall result in a reasonable and fair administration fee.

8.3 Upon requesting a cancellation the Company shall deregister the clients details.    

9. Confidentiality and Data Protection

9.1 Both the Client and the Company shall, save to the extent that disclosure might be required by law, keep confidential to themselves all information about the other and shall not disclose any information which they learn about the other party.

9.2 Under the Data Protection Act 1998, the Client shall be entitled upon request to view any personal records held by the Company relating to them and upon payment of a reasonable administration fee if requested by the Company. The Client acknowledges that reasonable personal data concerning it may be maintained by the Company and the Company in its turn agrees to abide by regulations under the Data Protection Act in connection with the maintenance of such records.

10. General

10.1 These Terms and the On-line registration by the Client and request for services constitute the entire agreement between the parties and supersede any previous agreement or understanding.

10.2 Any notice required to be given by one party to the other may be sent by the e-mail address given by each.

10.3 No failure or delay by the Company in exercising any of its rights under these Terms shall be deemed a waiver of that right. No waiver by the Company of any breach shall be considered a waiver of any subsequent breach.

10.4 If any provisions of these Terms are unenforceable, such provision shall be severed and the remainder of the provisions shall remain in full force and effect.

10.5 These Terms shall be construed in accordance with English Law and the parties submit to the non-exclusive jurisdiction of the English Courts.

10.6 The Contracts (Rights of Third Parties) Act 1999 shall not apply to this agreement.

10.7 The Company may assign its rights and obligations under these Terms and in particular may use the services of associates, but the Client may not assign its rights or obligations under this agreement without the express written consent of the Company.